Wisey prides itself in supplying innovative, practical, stylish solutions to everyday parenting and at the same time, value for money. The Grow With Me Footmuff is the winner of this prestigious award handed out at The Baby Expo Joburg on 14^th May 2010. The Grow With Me Footmuff keeps every baby snug and dry and can be easily enlarged to fit toddler strollers. It is the perfect solution for current weather patterns and offers added features over a period of time which similar products in the market are unable to offer.

Wisey was developed to assist parents with the major task of bringing up babies in a rushed world and be eco friendly.  The products and packaging are all made from recyclable products.

According to Currin, “Since Wisey is a ‘new feature’ on the market we have to demonstrate our innovations to parents. We have impressed doubtful customers with our Long Sleeve Bibs so much they came back the next day to buy another at The Baby Expo. Due to the quality of our brand it’s a little more expensive than competitors but consumers are willing to spend the extra since they’re getting so much for their money. And if something does go wrong we replace the item, no questions asked. Customers want service and we will try our utmost to provide the best service and products possible. We are grateful to all the loyal Wisey supporters!’

The Product Innovation finalists were Fee.B Trading with their Feeding Bracelet, Featherbrooke Children with their Playhouse, GroBaby with their Dream Tube, and Baby Loves Nature with their Eco-Friendly Nappies.

One of the highlights of The Baby Expo each year is the awarding of the Product Innovation Awards. These awards honour various companies or individuals who source, produce, supply or invent products or services that help parents to be even better heroes in the lives of their children.

This year’s worthy winner is Wisey for the Grow With Me Footmuff. The Wisey range of products are known for been an eco friendly, innovative range of products created for the demands of everyday parenting. Instead of buying various products for similar needs Wisey’s products save energy and money. They provide for developmental factors such as long sleeve bibs with detachable sleeves and they bring style to nappy and playmat bags for mom and dad.

“I’m honoured and grateful to be recognised and rewarded for my efforts in the industry,” said Ronel Currin, Distributor for Wisey in South Africa. “I believe The Baby Expo offers new parents valuable information and this award is a ‘stamp of approval’ that parents are indeed investing in an innovative brand.”