Product Innovation Award

4aKid Bottle Buddies
This product holds the bottle in place while the child is playing or walking around. These are teddy bears which become your babies/toddlers best friend. It stops spillage and allows your child to be in control of his/her bottle. It also has teethers at the end of the arms and ears of the teddy and many unique characteristic.

4aKid Dooky
Dooky has become one of the most appreciated accesories available. The Original Dooky offers a versatile alternative to the ugly blacket on the pram, jackets on the stroller or irritating not functioning umbrellas.

4aKid Fresh Feeder
Great for feeding children in a fun and safe way. It is in the shape of a dummy but the dummy is filled with frozen strawberries,berrie,bananas, carrots, frozen juice,chicken and more.

4aKid Kid Keeper
KidKeeper is a great way to keep kids close and safe in crowds or outings. It fits onto the child and there is a safety strap which the parents hold so their child cannot go too far away from them. The come in fun designs that kids love: bat wings, angel wings and ladybug (has a backpack attached to it).  A perfect alternative to moms/dads who don't want a harness to look like a dog leash.

4aKid Super Scoopers
Cones are long gone, super scoopers are now in, and that’s because the child can scoop their own ice cream and the shape of the super scooper means that it is spill proof. It has a kid friendly grip and can be eaten whilst walking around or playing.

Alex - Let’s Get Crafty
A box filled with an assortment of items to make 16 fun and easy creative projects.

Alex Let’s Pretend School
School time is fun time. This 225-piece set includes lots of school activities: wipe-away boards with letters, numbers, colours, shapes, world map and food pyramid; pointer, 9 pencils, dry erase marker and eraser. It folds into an easy carrying case, so you can take it anywhere.

Alex  Let’s Pretend Tea Party
A fancy set that includes 4 teacups, 4 saucers, a teapot with lid and a colourful strawberry-scented tablecloth.

Alex Magnetic Tabletop Easle
A foldable tabletop easel, with a chalkboard on one side, a magnetic dry erase board on the other side, and a paper roll that can be rolled over the whiteboard to create another drawing surface.          

Alex Watch Me Grow
A colourful and bright chart to measure your child's growth year by year.

Apothecon Labs (Nutrissentials) Sinu-Ease Forte
Sinu-Ease Forte is an antihistamine, steroid and sugar free sinus treatment in a soft gel, which is a safe option for the treatment of sinusitis even during pregnancy and breastfeeding.  It does not cause drowsiness and it decreases mucous thickness and promotes sinus drainage. 

Apothecon Labs (Nutrissentials) Ferrissentials Forte
Ferrissentials Forte is a complete iron supplement suitable for the treatment of all anaemias responsive to oral iron supplementation such as preganancy induced anaemia, surgery, acute and chronic blood loss, iron deficiency as a result of certain diets and metabolic disease.

Baby Brands ba Bottle
The ba is a bottle accessory designed to assist infants and toddlers in building early independence and confidence when feeding. It is design to allow for small hands to grab and hold bottles with ease. It is also a perfect soft ball toy after transitioning out of bottle feeding.

Baby Calm Website (www.babycalm.co.za)
The Baby Calm website offers South African a solution to Infant Reflux, Colic, Food Allergies and Intolerances and Sleeping Problems. The website offers both information about the various conditions as well a comprehensive directory of products, practitioners and services. The idea of the website is to give parents all the South African options available to them, for the treatment of their baby.         

Advacare Baby Sense, Burp ‘n Bib
2 in 1 Ultra absorbent burp cloth or bib.

Advacare Muslin receiver
Large luxuriously soft, muslin blanket from Baby Sense.

Banini Baby Finaé Shweshwe Coat
This gorgeous winter coat for your little girl is made of genuine Shweshwe with a coordinating 100% cotton designer print ruffle collar, front facing and sleeve turn-ups. It also has large contrasting buttons to complete the sophisticated look.

Bennetts Bum Buddy
Bum Buddy is a patented revolutionary concept, designed to help parents help their baby. Bum Buddy is a refillable container that contains Bennetts Baby Bum Crème plus Bennetts Baby Wipes. So the next time a parent needs to change a nappy, all they have to do is - wipe, clean and cream.

Candid Baby Trunki BoostApak
It is advisable that all children under 12 years old or 135cm in height use a booster seat.  BoostApak is the ideal solution, a spacious, hand-luggage approved rucksack which doubles as a booster seat, perfect for car-pooling and family holidays.         

Candid Baby Supa Dupa Stroller
The Supa Dupa Stroller is a gorgeous parallel pushchair where your two supa siblings can join forces and discuss superhero strategy side by side. The Supa Dupa Stroller is available in SA in one design called the Boggles, which is a Special Edition design which includes a matching changing bag.

Candid Baby - Giggle Travel System
The Giggle Travel System is a duo-directional pushchair, car seat carrier and pram all in one. Suitable from birth, this lightweight 3-in-1 system comes equipped with a lightweight, compact fold pram, carry cot, raincover, reversible Cosy Toes, changing bag, changing mat and messy bag. It is available in 5 different funky designs to choose from including the Giggle All Star, Giggle Bizzy Betty (Special Edition), Giggle Golightly (Special Edition), Giggle Treet and Giggle Sunny. The Giggle Travel System is also compatible with the Giggle Group 0+ Car seats, which can be purchased separately.

Candid baby Cosatto - You 2 Stroller
The You2 is a twin umbrella fold stroller. It comes with some great features including a middle handle for easy manoeuvring, insulated bottle carriers on each side to keep your drinks hot or cold, free comfy, cosy head hugger and chest pads as well as two big baskets to stash your stuff. Available in one gorgeous design You2 Owl & Pussycat. 

Candid Baby - Supa Stroller
The Supa Stroller is the pushchair, all other pushchairs want to be when they grow up. This souped-up stroller comes with some really nifty features including mp3 attachment and speakers (to play munchkin’s favourite nursery rhymes); cup holders for that much needed caffeine fix; one handed four position recline including newbie lie-flat option ;4- way reversible Cosy Toes and Kanga pouch, chestpads, headhugger,raincover as well as an integral hood with sunshade protection. The Supa Stroller is available in the following three designs Supa Foxtrot, Supa Catwalk and Supa Boom Bloom.

Candid Baby - Cosatto Yo Stroller
The Yo! Stroller is a substantial stroller with trademark Cosatto quirkiness, high quality craftsmanship, funky design and user-friendly features. Suitable from birth, Yo! cradles your baby in snug comfort. Yo! fulfils its pushchair duties and beyond with a multi-recline function and lie-flat position ideal for new borns. Yo! is a modern pushchair for modern parents. The Yo! Stroller is available in the following three designs Yo! Pear Drop, Yo! Cherry Pop and Yo! Ahoy! There (Special Edition).

Candid Baby- Explora Cool and Mash Bowl
Our Cool and Mash Bowl helps ensure that every spoonful of food has been properly cooled and mashed for your baby, while the triangular base makes scooping food easier for busy mums and self-feeding toddlers. 

Candid Baby – Explora First Weening Spoon
First Weaning Spoons feature a super-soft collapsible silicone base that deposits the food gently onto your baby’s tongue, helping him or her to enjoy a fuller feed from those first tastes of baby rice or purées.   

Candid Baby - Explora Snack and Go pot
Our Snack & Go handy snack pot has a super-smart twist: the easy-access soft lid is specially designed for little hands to push through, yet it stops snacks falling out even when it’s tipped up. Perfect for healthy snacks on the go.

Candid Baby - Trunki PaddlePak
PaddlePak is a water resistant backpack for little explorers. It prevents damp swimming gear leaking through after trips to the pool, and keeps contents dry on day trips. Made from lightweight and durable material, PaddlePak has a roll top seal that uses the same innovation as adult outdoor bags. It features the patent pending break-away safety buckle, reflective trim, the Trunki grip™ to keep sunglasses or goggles close to hand, and a tail fin that doubles as a functional pocket for small valuables. PaddlePak is the perfect partner for days out, school and trips to the beach or pool.   

Candid Baby- Trunki Snooziheads
PaddlePak is a water resistant backpack for little explorers. It prevents damp swimming gear leaking through after trips to the pool, and keeps contents dry on day trips. Made from lightweight and durable material, PaddlePak has a roll top seal that uses the same innovation as adult outdoor bags. It features the patent pending break-away safety buckle, reflective trim, the Trunki grip™ to keep sunglasses or goggles close to hand, and a tail fin that doubles as a functional pocket for small valuables. PaddlePak is the perfect partner for days out, school and trips to the beach or pool.

Candid Baby - Cosatto Swift Supa Stroller
The Swift Lite Supa Stroller is a 0+ lightweight umbrella fold stroller. They are quintessentially quirky Cosatto pieces that are not only swift and light but come with funky characters and designs to match your munchkin's mindset such as the Little monster who tears up the streets and Pretti Kitti, a purring package of cuteness.

Candid Baby - Easy Scoop Bowls
Our Feeding Bowls come in a bumper pack of 4 – probably all you’ll ever need for baby and toddler meals at home. And every one features our unique triangular base that makes it easy-peasy to scoop up food. 

Cinnamon Sue TUMTUM®
TUMTUM® is a bright, cheerful, fun and functional range of children's tableware with design functionality for fuss-free and enjoyable meals. Perfectly designed for small children learning to feed themselves independently.

Layette Deryan Air Traveler
The 2012 European innovation award winning DERYAN AIR TRAVELLER is a simple solution for travelling parents. This new seat fixture enables your baby to sit or sleep comfortably throughout the flight. The air pillows inside can make for a bed or seat, which can be placed in the parent’s lap, on the seat next to the parent, on the tray in front. Easy to assemble, compact when folded and can be used from birth to two year. Travel with your baby in comfort. 

Efa Nappies Bamboo Nappy
These reusable nappies are manufactured in the most adorable colours.  With the dual waist adjustable snaps, the waist and crotch area can be adjusted to ensure a snuggly fit for all sizes until potty training years.  It is an all in one nappy that is highly cost effective, eco-friendly and fashionable.

Fountain Medical Ella's Kitchen
Ella's Kitchen products are a blend of pasteurized organic fruits and/or vegetables and absolutely nothing else. They are made with squeezable, super convenient food pouches that are designed and named by kids. These pouches are an innovative, fun way of getting kids to up their fruit and vegetable intake and to mix and match flavours.

Sugardots - Feed the Woozle
The big-mouth Woozle is hungry - can you feed him 12 silly snacks from the spoon before all the snacks are gone? Play together, work together and have some monstrous fun. Set up the Woozle a hop, skip and a jump away. Roll the die and place that number of silly snacks on your spoon.

Stuff and Fluff Spilless Juice Box Holder
Spilless is a juice box holder made up of two separate halves. After inserting the juice box into the bottom half, the top half locks together and prevent kids from squeezing the box. Therefore, no more spilling through the straw, because kids can't squeeze the box.

Glam Baby Petunia Pickle Bottom Boxy Backpack Diaper Bag
A modern classic as striking as it is well-appointed, the Boxy Backpack features clever organisational pockets, a built-in changing station, multiple carrying options, and is available in colourful, playful prints on our easy-to-clean glazed coated cotton canvas with embroidered designer detailing.

Grobaby- Angelcare Bath Support
Angelcare Bath Support Allows mom to bath baby with comfort and ease, unique design holds baby comfortably while the anti bacterial mould prevents any mildue and bacteria to form.

Happy Kids- Happy Little Traveller
"Happy Little Traveller ™ multi-purpose travel tray
The Happy Little Traveller ™ is a multi-purpose travel tray and a great solution for keeping your child entertained and happy, whilst travelling. It provides a sturdy flat surface for toys & snacks and most importantly, it is super safe, thanks to its soft collapsible material.

KidSense The Sterntaler Discovery Gym
The Sterntaler Discovery Gym is a luxurious play mat for baby.  It is well cushioned for additional comfort and has numerous exciting toys with squeaker and rattle sounds and textures to keep baby entertained and stimulated.

Maybe Baby Saliva Ovulation Tester
Maybe Baby is a lipstick sized microscope that will help you pin point your most fertile day of each month and when you are most likely to conceive. This microscope magnifies saliva; the image created helps identify what period of the menstrual cycle a woman is in.

Jinjabugs Mock-Ons
Sneaker style Mocc Ons. Mocc Ons are moccasin style slipper socks, designed to fit baby from six months up to three years. They’re made of a lovely soft and stretchy cotton, stitched to a real leather sole, which helps to prevent slipping ensuring that your little one’s toes stay toasty all year round!   

My iBaby - Clothing Range
High quality custom and personalised baby clothing as unique and individualistic as your little baby. 

NUK Bottle Cleanser
NUK Bottle Cleanser offers baby safe hygiene and is especially effective against milk protein and residues of thicker feeds, cereals and juices. It helps to prevent germs and unpleasant odours. Suitable for bottles, teats, soothers, breast pumps part and other accessories.

NUK Genius Cilicone Soother
Natural Shape- the NUK Orthodontic Shape simulates the mother's breast while breastfeeding.  Extra soft- integrated soft channels ensure maximum softness and flexibility and also reduces pressure on jaw and teeth. More space- maximum freedom for movement of the tongue. The NUK Air System Valve enables air to escape from the baglet, thus ensuring that the soother is soft and pliable. Made in Germany. 

Quality Imports- Nuna Leaf
Inspired by the carefree float of a leaf on a breeze, the LEAD baby seat treat baby to a similarly mesmerizing ride.

Pienkvoet - Pret Funky Fruity Farm
Funky fruity farm is an educational toy made of felt. On one side of the toy, babies must identify different farm animals and on the other side there are different kinds of fruit. The animals can be removed and stuck back on the felt at each animal's house, while on the other side kids must identify the fruit and its colour and sort each fruit by attaching it to the appropriate peg.

SoPure Labratories - Dummy Sterilizer
Spray and instantly disinfect dummies, hands, toys, food and anything else that would go into a baby's mouth. Your baby can immediately handle that product (even dummies can go straight back into the mouth without further cleaning necessary). Mothers generally put the fallen dummy into their mouth and then into baby's mouth but this has been proven to cause gum and teeth formation problem.

Spotty Frog - Sandwich Cutters
This fantastic new product is special, easy, fun and healthy: Now you can cut off that unappealing crust and transform your kiddies sandwich into a healthy, fun, interactive and educational experience, A fun lunch  with minimal waste.

SproutAbility RECARO Professional Ride
RECARO Professional Ride is a convertible car seat that can be used from birth up until 31kilograms (about 10 years of age). The seat can be used rear facing until 18 kilograms, about 3-4 years and the forward facing from 9 kilograms until 31 kilograms.

SproutAbility
This is RECARO's second ECE Group I-III seat, but this time the seat attaches to the isofix points in a vehicle. So this seat will allow your Little One to travel safely , in comfort, from about 1 year until 12 years. Your seat comes with an impact sheild, which is used until your child weighs 15 kilograms, after this, the child will use the vehicles 3 point safety belt to be kept safely in place.

Stokke - Crusi
The multitalented connection stroller - Stokke® Crusi lifts your child closer to you helping you explore together. Stokke® Crusi grows with your child.  A from birth solution uses our design know-how for multi-use and convertibility as your child grows. Sibling seat option for duo function. Safety. Comfort and Convenience in one durable convertible chassis which transforms into a wide range of options using interchangeable Stokke quality components.

Stokke - Flexi Bath
Stokke® Flexi Bath™ is a foldable baby bath suitable from birth to four years. The space saving design makes it easy to store and convenient to use at home or when travelling, encouraging more shared bath time moments. The optional Stokke® Flexi Bath™ Newborn Support provides additional safety and comfort for newborn babies.

The Stokke® iZi Go ™ by BeSafe® & ISOfix base                         
Undisturbed sleep is a precious thing for your baby as you go about your busy day. Moving between your pushchair and car can result in your baby waking suddenly, creating stress for you both! Stokke® iZi car seats manage the transition between pushchair and vehicle effortlessly.

Quecks Babyiators
Quality sunglasses for children with a unique replacement guarantee 

                      
Purity - All Ages Flavoured Jelly and Custard
A range of ready to eat shelf stable flavoured jellies and custards suitable for all ages from 7 months up.  The products contain real fruit, are preservative and GMO free and do not contain any colourants or artificial flavours. They are vegetarian and vegan friendly and are Halaal.

      
Toddlers Warehouse Looky Bag
The Looky Bag is an amazing educational product that is filled with learning skill fun. It is such a simple, but effective concept whereby objects are hidden inside the bag and can only be found by manipulating the bag and sifting through the filler. Teaching children relationships between objects, prepositions and sequencing the interactive Looky Bag is self-contained which makes is wonderful for quiet time.

Tic Tac Toe Shoebook - My First Shoes
A perfect little keepsake for that special little new-born baby. The book opens to reveal soft genuine lamb nappa leather shoes neatly protected behind an endearing African mummy and baby elephant scene. On the inside cover is a space for an imprint of the baby's feet, with the name and birthdate below.

Tots on the Move SafetyTat
Quick Stick Write-on! SafetyTat is hypoallergenic and skin safe.  The supplied tattoo marking pen is compact, easy to use and completely waterproof. Once the Quick Stick Write-on! SafetyTat is applied to the skin and customized with a parent’s mobile phone number; it is on there until the parent decides to take it off. 

Sugardots- Green Start Puzzle
Made with wood from sustainable forests- comes in handy carry pack.

      
Sugardots - Peacable Kingdom
Kids can never have too many stickers! Make sure to have lots on hand for fun little projects – decorate, embellish, give them as gifts! With more than 90 designs to choose from, Peaceable Kingdom has got you covered in stickers!