The Product Innovation Award judges are renowned for their independent assessment of innovation, quality and creativity, but regardless of the professionalism in which it was undertaken, it was not an easy task for them.  After much debate and serious deliberation, Axtreme Innovations Tub Sub walked away as the victor with a Super Gold award for their innovative product, The Tub Sub.  The product is a unique, functional, portable, re-chargeable, starfish-shaped shower unit.  Safe and easy to use, this device makes wash time fun for both the very young and the young at heart. The Tub Sub comes equipped with flashing lights, flexible shower hose and adjustable spray, making it a delight to use both indoors and outside.

The Super Silver awards went to Advacare’s Art Centre which is a multi-functional mobile easel for kids with a chalkboard on one side and a dry erase whiteboard on the other; b.box® received the same for their nappy wallet that fits into any lifestyle and handbag. Lastly but definitely not the least, Mum2Mum was also honoured with a Super Silver award for the Dreamswaddle™, which is a new concept in swaddling your baby to ensure that they are kept safely wrapped and ready for a warm, comfortable night’s sleep.