BABY BUSINESSES BOOM AT THE BABY EXPO

18 February 2009, Johannesburg:- In just four years, The Baby Expo has proved to be streets ahead of its competitors by creating the biggest child and parenting expo in Africa and by producing the most advantageous platform for new businesses to launch their baby products and services.

2009 is set to be another record breaker for The Baby Expo with exhibitor space for this year’s three shows, selling fast.

Projeni Pather, Managing Director of Exposure Marketing, who created the brand in 2005 under the name of the Your Baby Show™ says: “The Baby Expo has grown exponentially in its four years and we have no doubt that 2009 will see that statistic rise even higher. For any type of business involved in the parenting or baby industry, our expos in Johannesburg, Durban and Cape Town are just the place to be seen and heard. Our exhibitions provide exhibitors’ access to over 72,000 visitors nationally, all at the right place, at the right time and in the right frame of mind to buy. Our statistics also show that approximately 50% of visitors are looking for business opportunities in the industry, which creates the ideal platform for brands wishing to expand into franchising.”

The Baby Expo’s impressive statistics include the following accolades:  

o Winner of EXSA Exhibition Of The Year 2007 and 2008 (in the over 6000m² category);

o Award winner at the 2008 PRISA Prism Awards for the media relations category;

o The Baby Expo Johannesburg, Durban and Cape Town are each officially the largest baby and parenting exhibitions in terms of total exhibition space used;

o The Baby Expo is regarded as the exhibition with the most number of brands exhibiting under one roof in the baby and parenting industry, with Johannesburg alone boasting between 220 and 250 exhibitors;

o The first exhibition in the world to set a Guinness World Record for “The Largest Gathering Of Pregnant Women Under One Roof”, and;

o the only exhibition in South Africa to have exclusive rights to live Barney performances.

“The Baby Expo offers a number of opportunities to become involved with at all three expos ranging from stands to sponsorship opportunities. As we are all aware, marketing is all about getting your product out there and into the homes of the consumer before your competitors can. The Baby Expo provides that opportunity. Not only does The Baby Expo allow for interaction with your brand, but it also offers exhibitors the opportunity to obtain onsite customer insight with the very people the product is aimed at, and to push your product or service one step ahead of your competitors in the future,” concludes Projeni.

The Baby Expo has proved to benefit leading brands, and to create leading brands from what was once a small business idea. The expos are a great opportunity to launch innovative products, reach new customers and establish companies as recognisable brands.

For more information on The Baby Expo, visit www.thebabyexpo.co.za.

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Words: [495]

Issued by : Madelain Roscher

PR Worx

011 896-1818 / 083 468 6819

On behalf of : Projeni Pather

Exposure Marketing & Communication

011 704 6695