It’s nearly that time of year again, a time when parents can expect to be dazzled by all the latest baby products, services and advice designed to make child-rearing a successful, care-free and joyful experience.

This year, The Baby Expo aims to inspire parents to capture the sparkle or ‘magic’ that children bring into their everyday lives. With this in mind join The Baby Expo in celebrating ‘MamaMagic’. The word magic conjures up extraordinary and out-of-this-world occurrences, and there is no doubt that the presence of a child in one’s life creates an extraordinary and unique experience. In fact, the experience of being a parent is indescribable, and this magic must be experienced first-hand to be known and believed.

The Baby Expo 2010 is here, and it’s better than ever. Now in its sixth year, the exhibition is still the biggest and most satisfying child and parenting expo in Africa, providing you with all the necessary help, in a community gathering designed to showcase businesses’ latest baby products and services for children aged 0-6, as well as dispense valuable advice.

The Baby Expo will kick start with their first show for the year in Johannesburg from 13 – 16 May at the Coca Cola Dome but visitors can look forward a second Johannesburg show to their list, scheduled from 25 – 28 November at The Coca-Cola Dome.  

“Besides gaining valuable lessons about parenting, you will also be inspired by the magical experience at The Baby Expo. The 2010 show aims to cater to all your parenting needs with a variety of entertainment for your children, expert speakers, pertinent products and services, and all in easily accessible and comfortable environment to keep everyone happy, ” says Projeni Pather, managing director of Exposure Marketing & Communication, the team behind The Baby Expo ^TM.

Kids will have hours of entertainment at their disposal with our favourtie purple Tyrannosaurus Rex, Barney. Barney has the ability to stir up a sense of happy delirium in any young child (and parent), as they sing along to their favourite songs.  Barney’s playful antics are sure to keep your child transfixed, all the while educating them and stimulating their minds.

Moms and dads can rest assured that their very young ones have a special play area for their entertainment, throughout the day. Every child needs an outlet to let off some steam and play to their hearts content, and this area provides a perfect space for kids be kids. And for those parents who want to venture through the expo without the kids then there will also be available a childminding centre.

Moms will be adequately provided for, with a special breastfeeding lounge and bottle warming station set up by Philips Avent. This area will provide moms with the peace of mind required to be able to nourish their precious ones in a relaxed, safe and private environment. For added convenience there will also be Pampers nappy changing facilities.

 “Being a parent is a full-time job that can seem daunting and overwhelming at times. Whether you are a first-time parent or an experienced care-giver, you need all the advice, assistance and inspiration you can get, in order to experience the joy of parenting, and The Baby Expo is the perfect parenting partner to help you do just that,” she concludes.